Zermatt Music Festival & Academy
Zermatt Music Festival & Academy
Brand new identity.
Job
Art direction
Branding
Over the years, the Zermatt Festival has established itself as a must-see event on the cultural agenda. Closely linked to the magic of the place, he has forged a reputation of choice with a loyal audience.
The Zermatt Music Festival & Academy, looking for a new identity more in line with its current spirit, has called on us to solve a problem of visibility. The image had to be simple, highlighting the peculiarities of the place without distorting its origin, the classical music.
1
The unique location and exceptional panorama of the festival are highlighted by a frame using the proportions of the gold number, symbolizing perfection and excellence. This postcard-like frame gives a strong and immediately recognizable character to the new identity.
2
Directly linking the festival and its grandiose environment, the logo completes the block as an integrant part of the identity.
3
The frame intersects between the scenes of the image, giving depth to the visual and highlighting the artists as well as their instruments.
Basic structure and branding application
