MetroTenerife
Logo, corporate identity
Proposal – own initiative – of a new brand design presented to MetroTenerife.
Creating a close, dynamic, and purpose-based image: to enable the population to move quickly, comfortably and sustainably.
identity + roads/paths + direction + meeting point + connection + Tenerife island
Slogan: We will reinforce the presence of the company through a slogan that will be remembered in the consciousness of the public.
Objective: to create a short and easy-to-remember pun that allows to clearly perceive the logic and convenience of using those services.