Lucul Swiss
Corporate identity, branding, packaging, artistic direction, web, print
Management of Lucul SA‘s global corporate image, a Swiss company specialized in food products such as mixes for fondues, broths, soups, condiments, etc.
Founded in 1934 in Zurich, Lucul SA, after being acquired in 2006, has given us the opportunity to rework the brand’s complete corporate image to revive the brand. The brand has undergone several stages of evolution and is now developing in a premium market.
Development of the “Inspiration” collection.
Tureen: tradition, cutout form
Painting: colors, flavours nuances
Development of the “Standard” collection.
Creation of patterns symbolizing the placemats, the cooking of yesteryear as well as the sophistication.
Design and creation of the website. Creation of an e-commerce platform entirely managed by the customer. Website design creation and integration of contents.
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